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In 1982 I was introduced to an amazing product, Gold Chain by the Inch. It was 24k gold layered over semi-precious metals and I was told that you could shower and swim in it and wear it like 14k gold. It even had a lifetime guarantee. With that first purchase of a necklace that was custom fitted for me, I knew that this was a product that I wanted to sell.

I was fascinated with the beauty, the quality and the value of my Gold Chain by the Inch and I had to share it with family and friends. That passion encouraged me to enter craft shows, flea markets and just about any event that would give me an audience. A hobby was born. I was a corporate gal through the week and custom chain maker on weekends. I was having so much fun sharing my new product and making new friends. When I had vacation from the corporate job, I was out pursuing my hobby.

The weekends turned into months, months turned into years and with the realization that I still had a passion for my Gold Chain by the Inch hobby, a decision was made. I took a deep breath and a giant leap (more like a bungee jump) and launched The Cates Company. So leaving my business suits, panty hose and pumps behind I was free to pursue a business around the country.

In 1987 I was given the opportunity to exhibit at a state fair for the first time. I fell in love with the 'fair' industry. Really, what is there not to love? I am working in an atmosphere where people come to have fun, learn, enjoy, and...did I mention the food? I knew then that this was the industry that would be the back bone of my business.

Over the years my company has sold miles of Gold Chain by the Inch, one custom fit at a time. Each piece custom fitted to the customer's desire and backed by an unconditional lifetime guarantee. I am proud of my quality and more proud of the excellent customer service. This is what brings my customer back to me at the various events throughout the year. It is these loyal customers that have encouraged (forced) me to build a website so they can shop all year long instead of waiting for the event in their area. Thank you.

Today The Cates Company / Gold Chain by the Inch participates in 11 major events annually. Nine are in the top 25 events in North America which brings an attendance over 13 million visitors a year.

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